ADVISORY
Strategic guidance + prioritization
Best for brands that need expert direction.
fractional support
WAYS TO WORK TOGETHER / FRACTIONAL SUPPORT
Your E-commerce team,
with more experience behind it
A comprehensive look across your e-commerce business to uncover what’s working, what’s getting in the way, and where the strongest opportunities exist.
LET’S TALK →
WHY FRACTIONAL
The experience you need.
The flexibility you want.
You get experienced e-commerce leadership without the commitment or cost of a full-time hire. I step in as an extension of your team — bringing the strategy, structure and execution to keep your business moving forward.
WHERE I FIT
Bringing it all
together.
I work at the center of your e-commerce ecosystem — aligning strategy, teams and partners to drive meaningful and measurable growth.
FOUNDER / LEADERSHIP
↓
↓
CREATIVE
DEVELOPMENT
PAID MEDIA
EMAIL
OPERATIONS
WHAT I CAN OWN
End-to-end support
across what matters.
From big-picture strategy to day-to-day execution, I can own the areas that will have the biggest impact on your growth.
E-Commerce
Roadmap
Priorities, initiatives and growth planning.
Site &
Merchandising
Collections, launches, PDPs, navigation and customer experience.
Conversion
& AOV
Offers, bundles, cross-sell and optimization.
Retention
Email/SMS strategy, lifecycle opportunities and repeat purchase.
Analytics
Reporting, insights and identifying what needs attention next.
Team & Partner
Coordination
Keeping developers, creative teams and external agencies moving together.
WHAT THIS LOOKS LIKE MONTH TO MONTH
A consistent rhythm
for ongoing growth.
A structured approach keeps priorities clear, execution moving and results compounding over time.
01
PLAN
Monthly roadmap review
02
PRIORITIZE
Weekly priorities & project planning
03
EXECUTE
Campaigns, site updates & agency coordination
04
MEASURE
Performance reporting & key insights
05
OPTIMIZE
Testing, iteration & what’s next
WHO IT’S FOR
You don’t necessarily
need another employee.
You need ownership.
Your founder is still managing e-commerce.
Your marketing team needs experienced e-commerce direction.
You have agencies, but no one connecting the pieces.
You know what needs to happen, but execution keeps getting pushed.
HOW WE WORK TOGETHER
Flexible engagement
options to fit your needs.
FRACTIONAL SUPPORT
Strategy + hands-on execution
Best for brands ready for consistent support.
FRACTIONAL LEADERSHIP
Strategy + execution + team/agency leadership
Best for brands that need end-to-end e-commerce ownership.
PROOF
Real experience.
Real results.
+84%
Sessions
Jurlique USA
Jurlique USA
+23%
Revenue
AlixNYC
AlixNYC
+200%
Revenue
479wine
479wine
WAYS TO WORK TOGETHER
Different needs.
Different ways forward.
03
Fractional E-Commerce Support
Keep moving forward.
YOU’RE HERE
