Conversion Rate & AOV
Turn more of
the traffic you
do have
into revenue
Your website is where product, brand and customer experience come together. Emercio helps turn Shopify stores into clearer, more intuitive shopping experiences—so customers can find what they need, understand why it matters and move confidently toward purchase.
IMPROVE YOUR SITE →
Small improvements
make a big difference.
Conversion and average order value are two of the clearest ways to get more from the traffic you already have.
can create meaningful revenue growth without increasing traffic.
compounds across every customer, order and channel.
shows how small improvements can create a much bigger impact.
Remove purchase friction
Make the path to purchase easier and clearer.
Strengthen product pages
Give customers more confidence to purchase.
Improve merchandising
Create more intentional paths between products.
Build offers & bundles
Encourage larger baskets through smarter pairings.
Increase average order value
Find natural opportunities to grow every order.
Create a seamless checkout
Simplify the final steps toward purchase.
Look at the behavior.
Find the opportunity.
Better conversion doesn’t come from changing everything. It comes from understanding where customers hesitate, what helps them decide and which changes can have the greatest impact.
Analyze
Review site performance, customer behavior and the shopping experience to understand where opportunities exist.
Prioritize
Focus on the changes most likely to improve conversion, order value and the customer experience.
Optimize
Turn insights into practical improvements across product pages, merchandising, offers and the purchase journey.
Test & Learn
Measure performance, learn from customer behavior and keep refining what works.
Growth is rarely
just one number.
Conversion and average order value don’t exist in isolation. They’re influenced by the experience surrounding them — from the customers you attract to the products they discover and the reasons you give them to buy.
Bring the right customers in.
Make shopping intuitive.
Turn interest into purchase.
Grow the value of every order.
Build stronger growth.
From consideration
to a bigger cart.
A strategic approach to improving the moments that influence purchase — and finding thoughtful ways to increase the value of every order.
Conversion Analysis
Identify friction, behavioral patterns and opportunities across the shopping journey.
PDP Optimization
Strengthen product pages with clearer information, stronger merchandising and better purchase cues.
Cart & Checkout
Reduce unnecessary friction between adding to cart and completing the purchase.
Bundles & Sets
Build thoughtful product combinations that make sense for both the customer and the business.
Cross-Sell & Upsell
Introduce relevant products at the moments when they’re most useful to the customer.
Promotional Strategy
Structure offers that support conversion without making constant discounting the strategy.
AOV Strategy
Find natural opportunities to increase basket size through merchandising, thresholds and product relationships.
Testing & Optimization
Test ideas, measure performance and use what you learn to guide the next improvement.
The goal isn’t to make
customers spend more.
It’s to give them more reason to.
Strong conversion and AOV strategies shouldn’t feel forced. They should make the shopping experience more useful — helping customers understand products, discover what works together and feel confident about what they’re buying.
That’s why the focus isn’t simply on getting more into the cart. It’s on creating a better path to purchase, then using customer behavior and performance data to keep improving it.
You might
need this
if…
If the opportunity is already coming to your site, the next question is how to get more from it.
LET’S TALK →You have traffic, but conversion isn’t where you want it to be.
Customers are viewing products but not consistently moving toward purchase.
Your product pages could do more to explain, differentiate and sell.
You want to increase AOV without relying on deeper discounts.
Your bundles, upsells or cross-sells feel disconnected from the customer journey.
You’re making site changes, but don’t have a clear testing or optimization strategy.
You want decisions grounded in customer behavior and performance data.
You need someone who can connect the strategy with the details required to execute it.
479wine.com
A digital growth strategy focused on expanding online revenue, customer acquisition and retention across e-commerce and third-party marketplaces.
More opportunity may
already be in the cart.
Let's find what's working, what's getting in the way and where the strongest opportunities are.
LET'S FIND IT →